Advancing Our Church

Published: September 08, 2019 Today’s Show Data-driven communications plans will separate you from the competition. What are the benefits of a strong communications plan? What does a robust communications plan include? What does RPIE stand for, and how does it play into the communications plan? All these questions and much more will be discussed on today’s show.Today, Jim Friend talks with Jennifer Trefelner in the Diocese of Palm Beach. Jennifer brings over 16 years of Catholic education and Communications experience to this topic. Jennifer will discuss with us the four factors in choosing a Catholic School, the important pillars of your communications plan, and where to begin with your marketing plan.If you would like to download a template communications plan or learn more, feel free to reach out to Jennifer at JTrefelner@Diocesepb.org Our Guest Mrs. Jennifer M. Trefelner, APR, CPRC, is the Director of Communications, Marketing & Social Media for the Diocese of Palm Beach. In this role Jennifer