Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it started, crossing paths with the people who created products synonymous with today. In 2006, he co-founded the ASX-listed online accounting platform Xero. Three years ago, he launched the food service marketplace Upstock, a B2B marketplace for the hospitality and food service industry. He shares his UX and design-thinking advice for early startup founders.  Listen to Nathan and Philip discuss: Working at the most important startup nobody’s heard of Co-founding ASX-listed online accounting platform Xero  How to get your first customers by validating your idea  Early-stage startup UX design advice  What it means to “go slow to go fast” Create your operating system by defining your values How Upstock is innovating in the dated food service industry Why launching Upstock during Covid-19 was perfect timing