Connecting Is Not Enough - The Networking Radio Show

In this episode of the Connected Leadership Podcast, Andy Lopata chats with John Maguire, the Regional Vice President of Sales in EMEA for Sugar CRM. The conversation covers a wide range of topics related to managing professional relationships and customer relationship management (CRM) systems. They start by discussing the capture of information in conversations, the need to prompt interactions with customers who have drifted off the radar, and the ways technology can improve customer relationships. John emphasizes the importance of using CRMs to reduce customer churn, increase customers, and reduce the cost of admin, as well as the role of AI in creating process automation workflows. Andy and John discuss the need for a 360-degree view of the customer and the importance of optimising each interaction with customers across the business. John Maguire also talks about how to avoid the dreaded task of inputting data into CRMs by building it within the flow of work and showing the value to users. He also touche