Nothing Off Limits

Millennial public speaker, author and marketer at heart B.J. Mendelson kicks off Millennial Month on NOL! B.J. shares how his financial struggles during The Great Recession led him to build a national breast cancer outreach tour. B.J. took the advice given by prominent social media marketers, and despite landing a major sponsor, the tour failed using the recommended social media tactics. B.J. decided to try a second tour for Wounded Warriors Family Support, and this time he used more traditional approaches he knew would work. It was a huge success and has continued to run every year for the last five years. B.J. went on to write a book called ‘Social Media Is Bullshit’ based on his experience. He later earned media attention for taking on prominent social media experts and companies, appearing on MSNBC, CNBC, CNN, Yahoo! News, the CBC, TechCrunch, The Huffington Post, and numerous other national outlets.   B.J. has made presentations at South by Southwest, Social Media Week: Chicago, The Do Lectures in the