Dev Game Club

Welcome to Dev Game Club, where this week we add an interview to our series on Batman: Arkham Asylum. Karl Stewart, Director of Marketing for Eidos at the time joins us to talk about the importance of the role and how it contributes to a product's success. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Podcast breakdown: 0:54 Interview 1:03:18 Break 1:03:51 Outro Issues covered: a full year, the early history of Karl, drawing anatomy, getting the fundamentals of brand and retail, listening to the team and developing the language and brand, breaking the assembly line, blurring the line between team and publisher, differentiating different types of creative director, developing trust, the usual separation of the two, how the marketing tells a story, translation without the input of creators, avoiding games that were moved too quickly, bringing confidence to the team, showing the publisher what they've got, creating a bond with the studio, publisher