Brand Yourself

Today’s episode is part of a brand-new series inside the Brand Yourself podcast – Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today’s topic is a hot one: WEBSITE DESIGN. Our guest today is Abbey McGrew – Abbey is brand, packaging and web designer and the founder behind Wayfarer Design Studio. She specializes in helping thoughtful e-commerce founders build heart-led brand experiences for their customers. Abbey is known for her elevated design style and attention to detail, always finding a way to weave parts of the founder’s stories or values into her work. But mostly, she just loves supporting businesses to make their branding or website match the level of thoughtfulness and care that they put into their products. In this episode, we chat about the unexpected circumstances that forced her to start a graphic design business right after college, her jour