Retail Gets Real
323. A look at J.C. Penney’s $1 billion reinvestment project
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:52
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Sinopsis
J.C. Penney is in the midst of a major transformation, with a plan to spend more than $1 billion by the end of 2025 to revive the 121-year-old chain. On this episode, we’re speaking with Executive Vice President and Chief Merchandising Officer Michelle Wlazlo about the department store’s historic $1 billion reinvestment project, the evolution and debut of several private labels and exclusive partnerships, and what’s ahead for the holiday season. Learn more at retailgetsreal.com.