Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand.  In this episode she shares about: Opening a physical store, noting the distinct experiences offered in-person versus e-commerce  Managing work-family dynamics with her husband as company president How to build a disciplined marketing practice Her hiring approach and how she makes sure to prioritize her team’s strengths Highlights include:  01:58 Transition to Physical Store 03:47 The Challenges of Running an E-commerce Business 06:42 Scaling Without Investors 11:10 The Importance of Rest and Balance 20:48  Marketing Strategies and Execution 30:58 The Role of Experience in Hiring 34:26 Managing Family Dynamics in Business 39:46 The I