Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation’s fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother’s stash and an idea, in just five years Little has successfully grown a multimillion dollar brand. In this episode you will learn: How wanting more freedom in her schedule led to the start of You Go Natural  How she got her product to grow in the first six months to a point where she was making more than her full time job’s salary How she went from working with contractors to opening up a facility and hiring full time employee When she decided to raise capital and how she had to explain the black women’s beauty experience to people who didn’t understand the need for her product Her marketing strategy for scaling the business, when she knew it was time to bri