Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

In today’s rewind episode we have Charis Jones, owner of Sassy Jones Boutique. Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle parties.” If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you! On today’s episode, we talk about: How Charis was first called to side hustling and entrepreneurship after she kept getting laid off How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy How being a Mom of 4-year old twin boys kicked her hustle into overdrive Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year Her fun differentiation techniques including