Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

You’d probably think that launching a new business in the middle of a pandemic wouldn’t be the most “received” idea, but for Temidayo Adedokun, she accepted the challenge. In 2020, Temidayo launched Ade + Ayo, a collection of beautifully crafted pieces that make the African aesthetic practical for even the littlest among us. Her pieces keep things modern and affordable for parents, too. Interestingly enough for Temidayo, she’s no stranger to the entrepreneur world as her parents paved their own way, although they encouraged her to take a more “traditional” path. And for her, that was law. While attending Yale for her studies, during her second semester, she became dissatisfied with the path she’d chosen. After Yale, the future entrepreneur decided to pursue corporate law to pay off debt (so relatable!), but ended up hating it and leaving that firm after nine months because she felt like she sold her life to the firm. Upon trying to figure things out and working at a boutique law firm, Temidayo became pregnant