Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

Today in the guest chair we have Brittany Hennessy. Brittany is a marketer and the author of INFLUENCER: Building Your Brand in the Age of Social Media. She was the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the INFLUENCER book templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. So, as usual, when I discover something useful, I want to share it with you guys. I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor