Coaching For Leaders

664: The Reason People Make Buying Decisions, with Marcus Collins

Informações:

Sinopsis

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business 40 Under 40 award and a recent inductee to the American Advertising Federation’s Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser’s Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm’s “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school’s executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week

Únete Ahora

Únete Ahora

  • Acceso ilimitado a todo el contenido de la plataforma.
  • Más de 30 mil títulos, incluidos audiolibros, podcasts, series y documentales.
  • Narración de audiolibros por profesionales, incluidos actores, locutores e incluso los propios autores.
Prueba ahora Firma sin compromiso. Cancele cuando quiera.

Compartir