Alan Weiss' The Uncomfortable Truth

Jeff is the publisher of Performance Magazine which has featured interviews of and articles from people as diverse as Bill Clinton, Barack Obama, Shaquille O’Neal, Sir Richard Branson, Joan Rivers, and Larry King, among hundreds of others. In this conversation we talk about the effectiveness, and lack thereof, of the media; the major issues on the minds of executives post-pandemic; how to convince people to accept an interview even if they haven’t heard of you or the publication; and why Jeff, living in Vegas with plenty of Super Bowl invitations, will be on an airplane heading to a National Guard operation in New England to work with the leadership. Jeff is controversial (he will not pursue an interview with the current occupant of the White House) and outspoken. He feels that the pandemic, even now, has caused a seismic shift in global business and leadership, and that promotions are based on being seen frequently in order to be known. One of his clients says, “If I don’t know you, I can’t promote you, an