Fitness + Technology

For episode 33 we’re learning from the CEO of FitCloudConnect, Brad Weber, and exploring the rapid changes of how all size clubs are reaching consumers through "lifestyle fitness" including delivery of programming 24/7 365, through any mobile device.  Looking back on some of our previous interviews with brands like Wexer, MYZONE, and Under Armour, we know that our space is shifting quickly towards meeting millennial’s and other demographics at their deepest needs which include tablets, mobile phones, and live streaming fitness experiences. But the larger question that we're taking an honest look at today is around breakage.  How do some big-box clubs that sell essentially more memberships than they can support, knowing full well that members will drop off after EFT payments have been collected for months, continue to operate in this paradigm? New technology can help to change this paradigm by adding revenue streams built for the club and so that members can begin to see the facility as the hub, the place wher