Fitness + Technology

For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to lifelong advocates of a brand or a club.  But with all the metrics and key performance indicators out there, what are the smart goals around monitoring, analyzing, and deciding where to spend your marketing dollars and how to best follow-up with these valuable potential new members? We explore those questions and more today with the President and CEO of InTouch Technology, Dana Milkie, to discuss optimizing club growth through technology that will provide the needed clarity in our fast-paced digital world. If you’ve been curious about understanding a new club member lifecycle and the roadmap for turning new leads