Fitness + Technology

Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data? Specifically, how do we plug-in actionable coaching, marketing, and touch points to millions of health club members across the globe that will actually elicit sustainable behavior change? This is one of my favorite episodes we've had on the podcast, and I know you're going to love the insight and expertise of today's guest Jan Middelkamp from Europe Active. If you've been curious or hungry for the information that's going to impact your fitness business from a virtual or face-to-face coaching standpoint, this is going to be a powerful episode for you because were diving into the topics and coaching models that will impact both your ROI and club operations. Jan Middelkamp is Development Direc