Fitness + Technology

Robert Dyer is the principle at Integrus, LLC, and a global ambassador with more than 30 years of operating health clubs, consulting to and advising fitness facility owners, global suppliers, and developing organizations. Robert and his partners have advised brands around the world. His fitness career began in the early 80’s when he founded and served as CEO of the Fort Worth Fit For Life health club chain, and in 2006, he became CEO and founder of Fitmarc.  Sometimes you'll hear the phrase "people person" and think of someone you know who fits this description. You know the ones: those folks who just seem magnetic to everyone around them. Robert Dyer is most certainly a people person. It's reflected in his approach to business, whether he's working with someone in the fitness industry or from an outside field. Colleagues refer to him as "the genuine article," and "committed to improving the lives and circumstances of all those around him" without hesitation. People also observe that he seems to go out of