Building A Law Firm

We all know how important it is for a law firm owner to have a unique competitive advantage. We sit and we think about what that can be. And then we think some more. And eventually we all come up with the same ideas: Experience Price Results Process The problem is that the fact that all of these are the same things everyone else comes up with automatically knocks it out of the unique competitive advantage category. Everyone racing after those things makes everyone blend right back in together. Your Unique Competitive Advantage is YOU Oddly (and amazingly), enough, your unique competitive advantage is sitting right in front of you. You might not see it right now. You might be scared shitless to let it out. But your unique competitive advantage is YOU. There is no one else like you. No one with your style. No one with your philosophy. No one with your approach. The sooner you come to grips with that, the sooner you own that, the sooner people start knocking down your door to work with you. If you