Building A Law Firm

Creating a name in the industry helps to build trust. It helps to build expertise. It helps to create rapport with your audience with your potential clients. It also helps get referral from professional connections. When you can be seen as someone who really knows their craft, good things happen. If I ask you, who is a really good ‘blank’ that you have? For example, if you ask me, who is a really good estate planning attorney, besides yourself? I won’t be able to tell because I don’t know a lot of estate planners. but even if I did it would be difficult to say who is good and who is not. Think of how you’re gonna make that decision if somebody ask you that same question? What you would do is sort of you go to their resume. What accolades do they have at the back of their name? you would think about where they have spoken. You would think about, maybe, the clients that they have. It’s difficult. And because it’s difficult, it’s an opportunity to shape your reputation and the people see you as a thought leader