Building A Law Firm

Today's guest is a lawyer, an entrepreneur, and a podcaster. He started his first law firm, The Hart Law Firm, a family law firm, in 2010, and recently started a new law firm, Hawthorn Law, focused on Trademark and IP Law. Today is your lucky day because he’s got a big interest in using internet resources to build his client base just like I do - we’re going to get into the nuts and bolts of that. We talk a lot in this show about law firm funnels. To give you a little bit of background, law firm funnels are simply the work flow that you intend to take a person from potential client to client, and beyond. For example, my law firm funnels work like this, generally: Pre-frame bridge; Qualify interested potential client; Qualify as a purchasing client; Identify hyper-active buyers; and Age and ascend the relationship. Can you see how having a specific framework like this can make a huge difference in the people find and interact with your law firm? Show Resources DotCom Secrets: The Underground Playbook