They Create Worlds

TCW Podcast Episode 207 - SEGA Saturn Part 2   In the second part of our examination of the SEGA Saturn, we delve into its influences, challenges, and lasting impact. Beginning with a detailed analysis of its pricing strategy, we scrutinize the psychological effect of pricing items at $99, creating an illusion of affordability. We then explore the cultural context in Japan, highlighting the tradition of Otoshidama and its influence on the perception of video games compared to the United States. Additionally, we investigate the collaborative efforts between SEGA of Japan and SEGA of America, particularly in the development of the 32X add-on for the SEGA Genesis. Despite potential advancements, concerns arose about the perceived high cost for a market still viewing video games as disposable toys. The emergence of SEGA's arcade division further complicated matters with the release of Virtua Fighter, signaling the advent of 3D gaming. This shift was notably exemplified by Virtua Fighter's port to the Saturn and t