Connecting Is Not Enough - The Networking Radio Show

In this episode of the Connected Leadership Gold series, Andy Lopata revisits a crucial topic from April 2023, looking into the rise of artificial intelligence (AI). Andy brings a fresh perspective to the conversation around AI. He questions whether organisations are losing genuine human connections with their customers and stakeholders as they grow in size and complexity. Joining Andy is Ben Afia, a former brand strategist for Boots and an expert in culture, branding and communication. Ben shares insights from his extensive experience, shedding light on the evolving landscape where AI intersects with human interaction. Their conversation touches upon the early stages of AI integration in brands' communication strategies, highlighting both the opportunities and challenges. Ben emphasises the need for AI to reflect the values and behaviours of organisations, cautioning against generic experiences. Andy and Ben consider the delicate balance between control and empowerment in organisations. Drawing from anthropo