Commerce Minded

Today we speak with Maddie Banta, the website manager at MW Company. We’ll take a deep dive into her work for MW Company migrating several online retail websites to Craft Commerce. Maddie’s rich background spanning agency work, graphic design, development, and ecommerce, contributes to her expertise. Throughout the episode, Maddie underscores the importance of a personal touch in digital commerce and discusses the challenges and triumphs of re-platforming, the significance of a developer-friendly CMS for managing multiple brands, and the strategic approach to enhancing user experience.Maddie reveals how Craft Commerce has revolutionized the company's B2B and D2C platforms, allowing them to pair content and commerce and streamline operations. From the intricacies of online retail and re-platforming challenges to the upcoming multi-site B2B dealer portal with Craft Commerce 5, Maddie shares her comprehensive journey from graphic design to ecommerce expertise. Tune in to hear helpful insights into the strategic