Everyday Mba

Episode 48 - Joe Calloway discusses his book Magnetic: The Art of Attracting Business and strategies to create a never-ending flow of new customers to your business. Joe is an executive in Residence at Belmont University’s Center For Entrepreneurship and the author the best-selling books Becoming A Category of One and Be The Best At What Matters Most. Stay tuned after the interview for five action items to take advantage of the ideas in this interview, and hear bonus comments from Joe. Host, Kevin Craine   @Everyday_MBA