The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

448: Google’s Martin Gonzalez and Josh Yellin on Why Startups Fail



Welcome to Strategy Skills episode 448 with Martin Gonzalez and Josh Yellin. Martin is the creator of Google’s Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Google's first Startup Accelerator and is presently an organizational leader at Google DeepMind.   Josh and Martin are the authors of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face. In this book Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team’s Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.   Martin Gonzalez is the creator of Google’s Effective Founders Project, a global researc