Marketing Today With Alan Hart

Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seeking a wide understanding of the marketing world. Eventually, he went client-side with Method and Northface before entering the B2B world when he joined the team at Intuit in 2020. Intuit SMB MediaLabs is essentially an audience layer that can be applied to advertising campaigns. It was born out of a personal frustration Dave had with 3rd party data quality and a knowing that there was a better way to execute. In contrast to traditional retail media networks, Intuit SMB MediaLabs doesn't own or operate any inventory, freeing them to solve for a wider variety of KPIs and increase the efficiency of campaigns for the small businesses they serve. On the show toda