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Part 2 of 2: Why It Must Be Value Before Transaction! Scott Edinger

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Sinopsis

Value Before Transaction! . What if our understanding of being a Growth Leader has been fundamentally flawed all along? In a paradigm shift, growth now transcends mere expansion and KPIs to embody a deep-seated evolution within leadership roles. CEOs are no longer distant figures but actively engage in sales at the front lines. . Through dialogues with some of the world's most renowned executives, an unexpected truth has emerged. This shift, though seen as a demotion by some, demands leaders to guide and engage in sales actively. Resistance to this change is not just startling; it's a costly barrier to success. . Join us as we pull back the curtain to discover the true essence of being a growth leader in today's business world. Success now requires a holistic embrace of every aspect, even those initially deemed unworthy. Together, let's redefine the very core of "growth leadership." . We are excited to have Scott Edinger, acclaimed author of "The Growth Leader," as our esteemed guest. Scott challenges the com