Climate One At The Commonwealth Club
Measure What? (4/15/11)
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:05:48
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Sinopsis
Measure What? Michel Gelobter, Chief Green Officer, Hara Eric Olson, Senior Vice President, Advisory Services, BSR Glen Low, Principal, Blu Skye Forward-thinking companies are coming to realize that sustainability isn’t just good for their bottom lines; it makes it easier to win over customers and compete in the market, say three corporate greening experts. As new tools such as carbon accounting software become more sophisticated and widely adopted, the panelists say, benefits will accrue not only to more efficient companies but to customers better able to trust companies’ green claims. First, says Eric Olson, Senior Vice President, Business for Social Responsibility, companies need to figure out whether they should they be listening to their customers, or leading them. Olson leans toward the latter. “There is a school of thought that says what we are talking about is so complex that what consumers want is for us to solve the problem for them,” he says. “They’re not going to sit down and ask for fair trade co