Innovation Forum Podcast

Knowledge is power, and the key to positive action. As climate impacts increase, the need to empower consumers will become crucial. Trusted brands can play a vital role in educating and enabling communities to act and build climate resilience. This panel discussion focuses on how a group of organisations, having developed common principles and plans, can use education and behaviour change to put such plans into action. The panel talk about how technology can be a tool to empower consumers. Apps, social media channels, and monitoring technologies provide opportunities to deliver the information consumers need. These could range from areas such as UV, flood, and air quality warnings, to nutrition/health advice. Panellists: Fiona Ball, group director, Bigger Picture, Sky Richard Wright, behavioural science director, Unilever Edward Maibach, director, Centre for Climate Change Communication, George Mason University Moderator: Toby Webb, Innovation Forum The panel was one part of a half-day workshop run in collab