Witness

How the Dassler brothers created two global sportswear firms.In 1948, Adi and Rudi Dassler who lived in a small German town fell out. They went on to set up Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. In 2022, Reena Stanton-Sharma spoke to Adi's daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC, who paid tribute to her dad’s shoes in their 1986 song My Adidas.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic’ and the invention of air fryers, to Public En