Connecting Is Not Enough - The Networking Radio Show

In this episode of the Connected Leadership Bytes, Andy Lopata revisits his conversation with Bruce Y Lee, a writer, journalist, and professor whose ability to communicate complex scientific ideas in an engaging way is truly remarkable. They discuss the art of balancing gravitas and humor in writing, with Bruce sharing his experience of being challenged for writing about topics like vibrating yoga pants. He argues that using humor doesn't diminish the seriousness of an issue, but rather makes it more memorable and accessible. Andy and Bruce examine Bruce's writing process and he emphasises the importance of finding a "news peg" – a relatable story that hooks the reader's attention. He uses an example to illustrate how a seemingly mundane topic can be turned into an engaging narrative that raises awareness of an issue. Bruce also points out the importance of considering the reader's perspective and using humor to connect with them. He highlights the power of opening conversations with a disarming approach that