Uncomplicate Your Business

We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode, I discuss why properly pricing your offers is the first step to designing a successfully sustainable business. On this episode of Promote Yourself to CEO: 3:36 - What is the feast or famine zone, and does your business fall into it? Discover the two biggest reasons why businesses in this zone struggle to compete.  8:40 - I demonstrate how underpricing can easily lead to overworking by using the example of a wedding photographer. 12:18 - Taking the wedding photographer example further, this simple step is an easy way to improve your profitability and ease burnout. 14:42 - What if you want to double your rates? You need to take