Uncomplicate Your Business

As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc. It can leave you feeling frustrated and like you’re shooting yourself in the foot! But what if there was another way? My friend Tara McMullin has a unique view on goal setting. In this episode, we discuss her latest book What Works and why it’s so radically different from what most people think about when it comes to goal setting. So if you’re like me and have a love/hate relationship with setting goals, then you’ll love this conversation!  On this episode of Promote Yourself to CEO: 6:54 - What led Tara to radically shifting her relationship with goal setting? 9:57 - The struggle over goal setting really boils down to this belief, and social media and news just reinforce it. 13:35 - How are goals like “cultur