Uncomplicate Your Business

Tiktok taking off. Influencer marketing making a huge splash. Gurus advocating automation everywhere. AI technology that practically reads the minds of potential clients and customers (or so it seems) being a thing that exists. All of these marketing trends took the world by storm in 2021. But something about these kinds of marketing strategies doesn’t appeal or feel right to most entrepreneurs. So in this episode, I talk with marketing expert Beth Gebhard about why you need to be thinking more of the big picture when it comes to marketing and really bring the soul of your business forward in 2022. On this episode of Promote Yourself to CEO: 3:34 - If there’s one thing you should take away from my conversation with Beth, it’s this. I’ve seen people succumb to this A LOT this year. 8:13 - Beth summarizes the twisting, winding road of her marketing and PR background. 13:29 - Marketing gets treated too often as an afterthought. Try this if you’re new or hesitant to plan out your marketing. 18:52 - What are some