Uncomplicate Your Business

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.  If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever. On this episode of Promote Yourself to CEO: 6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself. 10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women. 14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happen