Uncomplicate Your Business

There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout. When I look at the statistics that 80% of new businesses shut down within the first few years, I really feel like I have some strong support on this one. Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t. For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic. http://www.rachealcook.com/episode62