How I Built It

Context is everything. It’s easy to think that if you have a salesperson who’s actively frustrating potential clients to the point where they never consider hiring you, you’d fire that salesperson. But what if your website is doing it? Would you fire your website? You should. That’s why I’m SO excited to have Monica Pitts on the show today. She’s going to tell us how we can save HOURS per month by making our website a member of our team (sound familiar?). We spoke for over two hours – and you’re getting the best parts of it. We cover everything from mindset to automation, and of course, we cover tools. Top TakeawaysYour website doesn’t need to just be a brochure site – it can actually take work off your plate. This is why you need to treat it like an employee, not just a static asset. Be cautious about relying too heavily on third-party automation tools like Zapier. Consider native integrations first for faster processing and a better user experience.A website is crucial for your business. It offers a reliabl