How I Built It

The first documented parachute jump happened in the late 1700s, when André-Jacques Garnerin just from balloons at “only” 2000 feet. He no doubt prepared for this moment, testing his parachute and doing everything he could to mitigate risk. Today, skydiving is a sport and a recreational activity, with a lot of safety measures and technology to further mitigate risk. Why am I telling you this? Because human beings are, by and large, risk-averse…so doing everything we can to reduce it is incredibly important. When it comes to launching a business, it, much like skydiving, is much less risky than it was 200 years ago. Part of that is the ability to create applications – and therefore launch software-based businesses – without code. That’s exactly what Karla Fernandes is going to talk to us about today. And she should know. She’s launched over a dozen native apps, without writing a single line of code. Top TakeawaysWhen evaluating business ideas, prioritize those that solve user problems and gauge interest through