How I Built It

If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI can and cannot do for us. But it’s so much more than that. Much like the problem with leveraging AI to do all of the heavy lifting, me positioning this episode as “about AI,” would be inauthentic. And authenticity…well that’s really what this episode is about. Tom Schwab is someone who believes at his core that you’re just One Conversation Away from a profitable…and perhaps quite successful…business. So that’s what he helps people do. He helps them have conversations. And today, you’re going to learn how to get better at having the right conversations, as well as how to leverage those conversations to build your authority…authentically. Plus in the PRO show, Tom and I exchange podcast interview horror stories!Top TakeawaysMarketing is starting a conversation with someone who could be a great customer. But before you can do that, you need to get clear on what you do, and who you do it for. Obscur