How I Built It

That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. Show NotesJosh GorofaloSway CopyBranding and Positioning for Store BuildersChecklist ManifestoHotjarDealing with Problem ClientsTom's PlannerHubspotRev.comBalsamiqGet a FREE podcast workbook to launch your own show. Sponsored by: Gusto | Ahoy! | Pantheon ★ Support this podcast ★