Grow My Clinic Podcast

Ben Amos from Engage Video Marketing joins us this week in the podcast to talk about the secret sauce behind creating amazing video content that promotes brand-awareness and converts viewers into clients.QUOTES FROM THIS EPISODE“Once you’ve identified your audience, you’ll know what they want to know about.”“What is your business objective from any piece of content?”“Whatever the production decisions you make really should be the last decision you make.”“The reality with human beings is that we buy with emotions, and we justify that decision with rational logic later.”“The journey starts at the emotional end, but it becomes a rational decision of ‘Am I going to part with my cold, hard cash?’”“You want to be using your content and the content of your [Facebook] Live in a way that encourages people to ask questions or interact or engage in those comments.”“Doing any video is better than doing no video.”MENTIONSGrow My Clinic online courseEngage Video MarketingInnovate Media‘Foundations’ Video CourseSHOW NOTES[0