Grow My Clinic Podcast

Sales lion and content marketing expert, Marcus Sheridan, shares some wisdom about the importance of content marketing and how it’s able to build a bridge of trust between you and your potential clients, which can then lead to bookings and sales.Marcus is also an international speaker, and author of the book They Ask, You Answer, and was also referred to as the web marketing guru by the New York Times.Need we say more? Hit that play button!QUOTES FROM THIS EPISODE“There’s only one reason that somebody would give a clinic their money, and that’s because they experienced this fundamental emotion that you and I call trust.”“The building block of every single business in the world is the emotion of trust.”“I understand everyone’s too busy until they value the thing (content marketing).”“70% of the buying decision is made before the customer talks to the business.”“What scares us away as consumers during this research process is when we don’t know.”“Ignorance leads to inertia or inaction - [uncertainty] causes us