Grow My Clinic Podcast

This week, we delve into the personal and professional life of Marijn Kortekaas from Physitrack. He also shares about scent marketing, his previous job at Nike, and about the Physitrack app.QUOTES FROM THIS EPISODEOn why Nike shoes are expensive: “When it comes to Nike, you see the amount of money they spend on sponsorship, of athletes. It’s all about connecting the consumer to an athlete and help consumers to aspire to be someone they would love to be.”“Marketing to people’s aspirations are often far more valuable than just marketing to their problems.”“Although it’s not a clinical approach (scent marketing), it’s something that can have an impact in clinical outcomes. When patients are in a certain frame of mind, or they’re feeling relaxed or energized, it primes them to have a great experience with their therapist.”MENTIONSGrow My Clinic online coursePhysitrackPhysitrack walkthroughSHOW NOTES[0:01:09.0]  Getting to know Marijn Kortekaas[0:01:52.1]  Marijn’s first job after uni: working for Nike[0:02:41.1]