Cycle Systems Academy

eBikes for many years were the joke of the cycle trade shows. Funny old men with egg stained beards trying to flog staggeringly heavy and appalling looking pieces of wiring and batteries, attached to some shoddy wheels. It was all a bit expensive, poor in performance, unreliable, unsupported by infrastructure or a dealer base and, well, a bit square...In 2021 we find ourselves in a very different marketplace. Here in Europe, the eBike has gone mainstream and the USA, Australia and many other countries are fast catching up. So it is no surprise then, that individuals and companies from outside the bike industry are entering it with some pretty advanced product, with all the dealer network, tech knowhow, branding, marketing and build quality they have established elsewhere, Think Bosch, Yamaha and now, Harley Davidson with the new https://serial1.com/ eBikes, launching in Germany and the USA soon.In this pod, Sean talks to Ben Lund, the Vice President of Product Development at Serial 1 Cycle Company powered by