Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

By now I’m sure you recognize how very important your product photos are. On Etsy for example, where you’re up against many others who sell handmade products similar to yours, a photo will be the differentiating factor in choosing who gets the sale. This extends to stopping the scroll and getting visibility on social media sites too. All told, images and graphics are of "make or break" importance. In the past, having high quality photos was an investment both in time and money. You either hired a professional photographer or purchased your own high quality camera. That required a level of skill in photography not to mention editing software knowledge or hiring a graphic artist. The continual upgrades of mobile phone cameras has come to the rescue. Now there’s no excuse for not capturing great images of your products since your phone can do the trick. And on the software side - things have changed too. Enter Canva. If you’ve never used Canva before, perk up your ears because “gamechanger” is the word that c