Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

What does pivoting in business really mean? It's all about responding to market changes and what you want your business to be. Marshmallow MBA has taken its share of twists and turns. That’s something to remember as you’re starting out. You won’t “land it” right out of the gate. It takes experimentation and adjustments based on what your market shows you to get it right. For Amy, it was narrowing in on the ideal customer, adjusting products to fit their needs, and rebranding so it all aligns. Amy’s career path to the confectionery industry is as non-traditional as the handcrafted marshmallows coming out of the MarshmallowMBA kitchens. After a 20+ career as a government consultant, Amy founded MarshmallowMBA in 2016 (more about that in episode 80). MarshmallowMBA is a woman-owned small business handcrafting gourmet marshmallows in more than a hundred flavors for retail and wholesale customers. Its products are available in 28 states across the US and Canada through more than 150 independent retailers and i