Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

In my messy “catch all” drawer, guess what I found? A key. But … a key to what? Usually, I have an identifier of some sort. Not this time. So now what do I do? If I knew what the key went with, it would be really valuable. But holding it in its current state - without knowing where it goes, it’s useless. That struck me as such a powerful thing. In my hand was this single key that, with one important piece of information, could easily open the right door/box/treasure chest. Simple, done within seconds, and without another thought because access with the key is so effortless. But if you reach a door and don’t have the key, you’re stuck and can’t go any further. Or you have to waste a lot of time looking for the key, calling a locksmith or breaking down the door. Something easy that usually requires very little thought, turns into a big chore. All because of one little key. This is what happens in business too. I see women every day working so hard – trying to open doors without having the right key – and gett