Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Choosing a theme word that will direct your year. Have you heard of this concept before? It’s similar to the idea of identifying a major goal and then developing tasks and activities underneath that goal with the idea that, once completed – your goal will have been achieved. The difference with an annual word is it goes deeper. There’s usually an emotional element included in your word even though on the surface it looks very business-oriented. I also find selecting an annual word to be very clarifying and calming. It allows for reflection on your performance over the last year and opens up your mind to dream and project what you want in the future. Once you’ve chosen your word, it’s a beacon of sorts to walk towards and a filter to help prioritize all the things you could work on in your business versus what you should work on to get your desired results. I’ll tell you my 2022 word in a minute but first, let me share some of my prior years’ words. This may give you ideas as you consider what your word coul