Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

These days, "storytelling" is a buzzword online. But you may wonder what it's really all about. If so, stick around, because today we're diving into what is storytelling for business. We’re always searching for ways to stand out and be recognized. Particularly when there are probably thousands of others who make a product similar to yours. Here’s a secret … most people approach the visibility issue the wrong way. They try to make their product “better" or price it lower. But that's not the way to go. After all, what does "better" even mean? What people consider better will be different for each person. So how do you pin down better? It’s a stab in the dark and will resonate with some and not others. And dropping your price? That’s diminishing your product quality and skill and ultimately leads to a very sad financial situation. Nope – "better" and lower-priced aren’t the answers. But storytelling? It's a different strategy entirely and can be a real differentiator for you. So, what is storytelling in bus